منابع مشابه
Customer Relationship Management: Implementation Process Perspective
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...
متن کاملCustomer Relationship Management: Beyond A Commodity Process
The paper reported and conceptualized the strategic planning process and rationale behind the introduction of a customer relationship management (CRM) project. Based on the differentiation between core competencies and commodity processes, a case study, focusing on the setting up and management of a customer services call center, is conducted to examine how managers evaluate options available t...
متن کاملCustomer Relationship Management: Implementation Process Perspective
Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...
متن کاملUnderstanding customer relationship management (CRM): People, process and technology
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that successfu...
متن کاملCustomer Relationship Management: Emerging Practice, Process, and Discipline
Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. However, there is a tremendous amount of confusion regarding its domain and meaning. In this paper, the authors explore the conceptual foundations of CRM by examining the literature on relationship marketing and other disciplines that contribute to the knowledge of CRM. A CRM process fra...
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ژورنال
عنوان ژورنال: Journal of Service Management
سال: 2019
ISSN: 1757-5818
DOI: 10.1108/josm-02-2017-0031